GXM 30

From K-Pop collaborations with NewJeans and BTS to one-off activations with musicians like Tiesto and Aurora, video game studios are making a concerted effort to engage with the music industry, but why? Music and gaming consultant, Eric Tan, joins us to provide insight into some of the gaming industry’s biggest music collaborations from the perspective of his time at Riot Games and Sony Music, while highlighting the importance of every game studio having an active music strategy.