GXM 28

With more than 70m total installs and 300k daily active users, the mobile rhythm games Beat Star and Country Star are revolutionising how players engage with music, leading to partnerships with the likes of Post Malone and The Killers who use the games to reach diverse audiences and generate new revenue streams.

We sit down with Jessica Ashton, Music Licensing and Artist Partnership Lead at Space Ape to learn about tracklist curation for both games, how Beatstar and Country Star can be used in marketing campaigns to boost presaves, and the process of pitching music to video game studios for sync spots.